
- Oct 1, 2018
Bullshit is Better
Humans are so gullible--easy prey for marketers, as Edward Bernays (Freud's nephew and the Father of Propaganda) showed us starting in the early 1900's. Why? Often because we want to believe what the message promises so already are predisposed to acceptance; and the susceptibility is frequently amplified by laziness. As Aldo Leopold wrote in 1949, "The modern dogma is comfort [convenience] at any cost." The false hope of a magic concoction. Remember the fountain of youth